ABOUT

Welcome to the vibrant world of design and marketing, where skill meets creativity! With almost 15 years of graphic design expertise utilizing Adobe Creative Cloud, including three years of Canva Pro experience, paired with over eight years in marketing and five years specializing in social media management, I'm dedicated to enhancing your brand presence with finesse. My professional path encompasses non-profit, corporate, and freelance domains, highlighting a diverse portfolio of print, interactive, and digital design accomplishments.

Here's an overview of my comprehensive skill set:

Graphic Design Expertise: Over the years, I've led a spectrum of projects encompassing branding, custom logo design, and diverse print collateral for esteemed clients such as Martinsville Henry County Economic Center, SOVAH Health, and many others. From meticulously crafted annual reports with bespoke infographics to captivating digital billboard designs, my work resonates with finesse and creativity. I've been creating custom templates for clients using Canva Pro for three years. This involves collaborating closely with clients to design visually appealing templates that meet their specific needs and branding requirements.

Social Media Management Excellence: As a seasoned social media manager, I excel in crafting compelling content, designing visually engaging graphics, and leveraging photography to curate immersive brand experiences. My strategic approach has fueled the success of clients ranging from Kids Square Children’s Museum to the Virginia Council on Economic Education, driving notable increases in web traffic, social media engagement, and customer acquisition.

Brand Identity + Marketing Proficiency: Armed with a Bachelor of Science Degree in Graphic Design from Full Sail University, I am adept in utilizing industry-leading tools including Adobe Creative Cloud & Apps, HTML, WordPress, Go Central (GoDaddy), and various other design, video, web, and multimedia software. My expertise in promotional planning, coupled with a nuanced understanding of color theory and selection, ensures a cohesive and impactful brand presence across all channels. As a pivotal part of my professional journey, I led the comprehensive brand identity and rebranding initiative for Connect Health + Marketing, a transformative endeavor spanning nearly two years. This project encompassed a multi-faceted approach aimed at enhancing brand perception, reach, and engagement. 

Key Skill Highlights:

• Print and Digital Graphic Design
• Social Media Management
• Brand Identity and Management
• Presentation Design
• Interactive Media and Typography Design
• Original Artwork and Illustration
• Marketing Strategy & Promotional Planning
• Color Theory and Selection

I thrive on collaborative endeavors, seamlessly interfacing with clients, creative teams, and production professionals to deliver exceptional results. My unwavering commitment is to not only meet but exceed the expectations of clients and employers alike. 

Let's embark on a transformative journey together, where strategic design solutions propel your brand towards unparalleled success.