CONNECT HEALTH + WELLNESS - COMPLETE REBRAND

As a freelance branding manager, I had the opportunity to collaborate with the Martinsville Henry County Coalition for Health and Wellness on their rebranding project. The goal was to address their growth-related challenges and improve communication across their various locations. Over the course of the project, I worked closely with the organization to rename and develop a compelling tagline that captured their expanded reach and interconnectedness. Through in-depth brand rediscovery sessions, we identified their new mission, vision and core values, which formed the foundation of a comprehensive brand strategy. This strategy guided the development of a brand style guide and new logo, ensuring consistency across all marketing collateral. Additionally, we refreshed their mission statement to align with their redefined identity and goals. Utilizing a GoDaddy template, I designed and customized a modern website that showcased their services and community impact. The rebrand rollout included a content calendar to streamline messaging and engagement strategies, along with a revamped social media presence tailored to their target audience. Thorough audience research informed our decisions throughout the process, ensuring resonance with their demographic. To support their ongoing online presence, a website retainer was established for maintenance and optimization. Overall, this freelance project successfully positioned the organization for continued growth and impact in promoting health and wellness across their region.