CLED REBRAND

THE PROJECT

Caroline Larocca Event Design, known as CLED, embarked on a transformative rebranding journey aimed at revitalizing its brand identity and elevating its digital presence within the competitive events industry. Recognizing the importance of staying relevant and captivating in a constantly evolving landscape, Caroline took proactive steps to reimagine the brand's visual elements, redefine its messaging, and enhance its online platform to better connect with clients and prospects.

Central to the rebranding effort was the creation of a refreshed logo that captured the essence of CLED's sophisticated style and commitment to exceptional event experiences. Collaborating closely with a talented graphic designer, Caroline meticulously curated a logo design that struck the perfect balance between elegance and modernity, reflecting the brand's refined aesthetic and attention to detail. The result was a visually striking emblem that served as the cornerstone of CLED's new brand identity.

In addition to the logo redesign and color palette update, Caroline and her team embarked on a comprehensive overhaul of CLED's digital presence by revamping their website. Leveraging the flexibility and intuitive interface of a GoDaddy template-based platform, they meticulously curated a visually captivating online presence featuring custom graphics, captivating imagery, and engaging content. This redesigned website not only served as a digital showcase of CLED's capabilities but also as a dynamic platform for engaging with clients, fostering meaningful connections, and driving business growth. Through proactive engagement on social media platforms and participation in industry events, Caroline strengthened CLED's presence and solidified its reputation as a trusted leader in the events industry.

VIEW THE CLED WEBSITE HERE

THE LOGO

Working as a freelance designer on CLED's logo project was an exciting challenge. Caroline wanted a logo that truly represented her event design company, which offers everything from weddings to corporate events, floral design, premium rentals, lighting, and more. We aimed for a sleek, modern design that could be easily recognized from a distance and looked great on various surfaces like polo shirts, vehicles, and signs. Collaborating closely with Caroline, we crafted a logo that not only captured the essence of her versatile services but also reflected her unique style and creativity. It was a rewarding experience bringing Caroline's vision to life through this sleek and modern logo design.

THE COLOR STORY

As a freelancer collaborating with Caroline on her brand's new color story, it was an exciting journey to help her evolve beyond the old jewel tone colors of purple and pink. Caroline expressed her desire to elevate her brand's image to match the sophistication of her event design company and align with modern standards. Together, we explored options that would strike the perfect balance between classic elegance and contemporary appeal. Caroline was drawn to classic and neutral tones that exuded sophistication while also reflecting the sleek and elegant vibe she envisioned for her brand. It was a collaborative process of experimentation and refinement, resulting in a refined color palette that perfectly captured the essence of Caroline's vision for her brand's evolution.

THE WEBSITE

The website for the rebrand needed to be a platform that the marketing manager could manage independently, while still prioritizing SEO and user-friendly navigation. After careful consideration, we opted for a GoDaddy template-based website with custom branded graphics. This choice ensures not only ease of management but also maintains a focus on SEO optimization and intuitive navigation for visitors.