CLED REBRAND

As part of VCEE’s comprehensive rebrand, I led the full creative direction and execution of a refreshed visual identity designed to better reflect the organization’s evolving mission, professionalism, and forward momentum. The goal was to create a cohesive, future-ready brand system that resonates with educators, partners, donors, and community stakeholders across Virginia.

At the heart of this rebrand was the modernization of the VCEE logo. I redesigned it with a cleaner, more simplified structure that enhances legibility, scalability, and versatility across mediums, from digital platforms to print collateral and event signage. The updated mark maintains continuity with the organization’s legacy while aligning with current design standards, positioning the brand as credible, accessible, and adaptable.

I also reimagined the brand’s color story to strengthen visual identity and engagement. While remaining grounded in VCEE’s existing palette, I introduced more contemporary and energetic tones to create a fresher, more dynamic feel. Most notably, I incorporated Pantone's Dazzling Blue as a strategic fourth color, selected to increase visual contrast, support accessibility, and provide a stronger foundation for diverse marketing applications. Studies consistently show that the use of two to three core colors paired with a high-contrast accent can significantly improve brand recognition, and this adjustment aligns with those best practices.

The result is a more cohesive, flexible, and impactful visual brand, one that not only honors VCEE’s roots but also elevates its presence in a competitive nonprofit landscape. These updates have strengthened the organization’s storytelling across platforms and laid the groundwork for continued growth in audience engagement, donor visibility, and educational reach.