BRAND IDENTITY PORTFOLIO

As part of Virginia Council on Economic Education's rebrand, I led the creative direction and execution of a refreshed visual identity. The updated logo features a cleaner, more modern design with improved scalability and versatility for both digital and print use.

I also modernized and refined the brand’s color story to create a more dynamic and engaging visual presence—enhancing contrast, accessibility, and overall brand appeal across all marketing platforms.

I collaborated with the Martinsville Henry County Coalition for Health and Wellness on a rebranding project, defining their new mission, vision, and core values to guide a cohesive brand strategy and visual identity overhaul, including a modern website design and revamped social media presence, positioning them for continued impact in promoting health and wellness across their region.

Caroline Larocca Event Design, also known as CLED, embarked on a comprehensive rebranding journey aimed at refreshing its logo, modernizing its color palette, and revamping its user-friendly website. Opting for a GoDaddy template-based website, the new platform will effectively showcase CLED's stunning event designs through customized graphics while being easily managed by Caroline and her dedicated team.

I partnered with Bondurant’s Ridge Mercantile to develop a cohesive brand identity that reflects the warmth and charm of a vintage country mercantile. The project included custom logo design, a curated color story, a mini branding overview, website development, and marketing and social media graphics to establish a polished and inviting presence both online and in-store.